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Creative Caterpillar is an independent brand and design agency based in South Africa, working globally to transform brands from the ground up.

We help visionary leaders define, create and evolve brands that inspire belief, earn trust and stand the test of time. By combining strategic thinking with refined design, we shape distinctive identities, scalable brand systems and meaningful experiences that give organisations the clarity, confidence and competitive advantage to grow with purpose.

Brand identity design for Traild Software shown on various branded collateral.Traild AP automation software corporate identity redesign by Creative Caterpillar

Recent Projects

What we do

Corporate Identity

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Intellectual Property

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Web Design

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Brand Manuals

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Animation

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Brand Workshops

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CI

Corporate Identity

Full circle brand metamorphosis

Brand name to logo and slogan development. Digital assets to corporate colour palettes. We design all aspects of your corporate identity by discovering what makes you unique.

Brand Audit

Brand Strategy

Brand Name Generation

Brand Architecture

Logo / Wordmark Design

Slogan Development

Icon Design

Colour palette

Stationery Design

Brochure Design

Vehicle Branding

Apparel Branding

IP

Intellectual Property

Always use protection

From ™ to ® and everything in between. Building brand equity is an investment. Secure future revenue by protecting what you create. Our intellectual property attorneys legally protect your trade marks in up to 45 classes.

Company name search (CIPC)

Trade mark registrability searches

Trade mark filing (local & international)

Trade mark renewals

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Web Design

Beauty is a beast

Design and digital technology are made for each other. See your brand come to life in ways you never imagined. An optimised website that looks just as great as it sells.

Domain registration

Website design and development

Content writing / creation

SEO integration

Website maintenance

analytics reporting

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Brand Manuals

Break the rules, then make them

Whether you are rebranding or starting from scratch, we define the dos and don’ts to make all brand communications consistent. Not only for your own team, but for external partners as well.

Brand Voice

Brand Architecture

Logo Guidelines

Slogan Usage

Typography

Colour Palette

Icon Usage

Image Treatment

Corporate Clothing

Signage Guidelines

Print Guidelines

Digital Guidelines

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Animation

Information in motion

Stories emotionalise information. Animations bring stories to life. Boost engagement. Connect to a wider audience. Put a number to a picture. Or a price tag on a tagline. The options are limitless.

Scriptwriting

Concept design

Motion graphics

Explainer videos

Corporate videos

3D animations

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Brand Workshops

Work hard, play hard.

Your brand isn’t just a logo, it’s a personality that needs to shine. We deliver the tough love, uncovering what your brand truly needs to grow. From highlighting your strengths to plotting your next bold move, we make sure your brand is ready to own its space.

Brand Audit

Competitor Analysis

Workshop Presentation

Brand Positioning

Brand Touchpoints

Action Plan & Next Steps

Clients

News

Reasons Why Your Business Requires a Company Slogan

A company slogan is a powerful marketing strategy tool that is a short, memorable phrase used for marketing material for print, such as business cards, digital material, such as websites and physical material, such as advertisements, banners and billboards.

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