Tipublox Energy Group is an independent reseller of bulk petroleum products, specialising in quality cross-industry fuel supply, fuel delivery and fuel management solutions.
As part of building a well-differentiated brand identity for Tipublox, we developed the slogan 'DREAM BIG' and campaign lines such as 'Know the value of your fuel' and 'Achieve optimal fuel efficiency'.
In close consultation with the client, during our brand workshop, we discovered how saturated the bulk fuel delivery industry in South Africa has become. The solution was to reimagine the brand entirely.
The Burst is the most defining element in the Tipublox corporate identity. It is ‘energy made visible’. The upwards movement from left to right indicates aspiration, action and growth.
MLUNGISI MTABELA, MANAGING DIRECTOR
