Tipublox Energy Group is an independent reseller of bulk petroleum products, specialising in quality cross-industry fuel supply, fuel delivery and fuel management solutions.

Position the Tipublox Energy Group brand as a leader in the SA petrochemical space. Enable them to stand out in a saturated, highly-competitive business environment.

Client

Tipublox Energy Group

2018 – present

Petroleum

timeline

Industry

What we did

The challenge

As part of building a well-differentiated brand identity for Tipublox, we developed the slogan 'DREAM BIG' and campaign lines such as 'Know the value of your fuel' and 'Achieve optimal fuel efficiency'.

In close consultation with the client, during our brand workshop, we discovered how saturated the bulk fuel delivery industry in South Africa has become. The solution was to reimagine the brand entirely.

Inject new life into the Tipublox brand, harnessing the power of bold colours and strategic messaging.

The solution

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Creative Caterpillar client Tipublox Energy Group Brand manual layout.

The Burst

The Burst is the most defining element in the Tipublox corporate identity. It is ‘energy made visible’. The upwards movement from left to right indicates aspiration, action and growth.

Creative Caterpillar client Tipublox Energy Group The Burst element taken from the logo.
Creative Caterpillar client Tipublox Energy Group desktop website.

Fleet branding, with a burst of energy

Creative Caterpillar client Tipublox Energy Group vehicle branding.
Creative Caterpillar client Tipublox Energy Group icons.Creative Caterpillar client Tipublox Energy Group business cards.

“By partnering with Creative Caterpillar’s attention to detail and customised creative approach, we are certain of a new era of growth.”

MLUNGISI MTABELA, MANAGING DIRECTOR

Creative Caterpillar client Tipublox Energy Group mobile website.
Creative Caterpillar client Tipublox Energy Group reception area.

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