Rain or shine, we’ll be there

Longspan has been in existence for over 40 years. As a company, it has proven itself to be a dependable expert that can be called on to do any project right – come rain, or shine.

The challenge was to help Longspan stand out from the competition and firmly position them as the leader in local gutter maintenance and product supply.

Firmly position the Longspan brand as the leader in local gutter installations, maintenance and product supply.

Client

Longspan

2013 – present

Gutters

timeline

Industry

What we did

The challenge

With new competitors joining the gutter landscape, it was time for a firm repositioning of what the company stands for: unyielding quality, service, and longevity.

The Longspan brand has been in existence for many years. As such, the company has gone through many challenges and changes.

Communicate and reflect the client's relentless pursuit of perfection across all touchpoints.

The solution

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Creative Caterpillar client Longspan Gutters  Supply Catalogue.

We lead, others follow®

For more than 40 years, Longspan Gutters has been manufacturing world-class products in its warehouse facility. Installed with precision – anywhere in the Western Cape. Across all communications, there is one single-minded message that protrudes boldy: "We lead, others follow."

Creative Caterpillar client Longspan Gutters letterhead.Creative Caterpillar client Longspan Gutters letterhead.

“Creative Caterpillar was chosen as our preferred company to work with due to their overall interpretation and understanding of our requirements in designing a new corporate identity.

We now have a unified and timeless brand that we’re incredibly proud of, and we are delighted with the creative and intelligent scope of work that Creative Caterpillar provided us with. It was literally ‘spot-on’.”

GUS BEHN, CHIEF EXECUTIVE OFFICER

Creative Caterpillar client Longspan Gutters - campaign.Creative Caterpillar client Longspan Gutters - tape.Creative Caterpillar client Longspan Gutters - brand manual.

Seamless Rainwater Solutions® is now a registered trademark which protects Longspan from other companies using its intellectual property.

Creative Caterpillar client Longspan Gutters - letterhead.
Creative Caterpillar client Longspan Gutters - mobile website.

Next project

Mmakgoge

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