Charles works in a saturated industry. But what makes him different is that he approaches every project with the intent of creating full, conceptualised visual narratives for his clients.

It’s not just about taking pictures. It’s about telling a story. From photography to cinematography, Charles brings your vision to life.

To develop a dynamic, youthful brand that embodies the creative vision of Charles, as well as the strength and simplicity of his work.

Client

Charles Russell Visigrafi

2019 – present

Photography

timeline

Industry

What we did

The challenge

A set of dynamic logos was developed from the initial concept, giving Charles his own custom colour palette and logo configurations to use depending on the application.

We developed a simple, bold logo for Charles that embodies his precision and accuracy as well as the focused approach to his work.

The dot in the logo represents both an eye, a lens and a portal into creative thinking and innovative vision.

Create a dynamic identity and set of logos that represents creativity, vision and innovation.

The solution

Creative Caterpillar client Charles Russell Visigrafi linear logo colour combinations
Creative Caterpillar client Charles Russell Visigrafi business cards application.

Brand Identity Development

The identity we developed for Charles Russell was created with agility in mind. The logo symbolises both an eye and a camera lens – the two things necessary to bring a creative vision to life.

Creative Caterpillar client Charles Russell Visigrafi instagram icon design.
Creative Caterpillar client Charles Russell Visigrafi brand manual.
Creative Caterpillar client Charles Russell Visigrafi logo GIF.
Creative Caterpillar client Charles Russell Visigrafi logo application.
Creative Caterpillar client Charles Russell Visigrafi stacked logo colour combinations.

In collaboration with Creative Caterpillar

We have partnered with Charles Russell Visigrafi on numerous occasions to produce custom imagery for our clients. From engineering to mining, Charles takes our vision for the brand and brings it to life through stunning visuals of the highest quality.

Creative Caterpillar client Charles Russell Visigrafi photography images - De Jonghs.Creative Caterpillar client Charles Russell Visigrafi photography images - Bluechip.

Next project

SKK 
Engineering

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