Creative Caterpillar was approached by SKK Engineering to provide a creative solution to their marketing challenge: "How do we represent a 100% black women-owned industrial engineering company with both flair and strength in a male-dominated industry?"

We started our journey of discovery at the very beginning, learning about and highlighting what makes female leadership so special in today's competitive working environment.

How do we represent a 100% black women-owned industrial engineering company with flair and strength – set in a male-dominant industry?

Client

SKK Engineering

2019 – present

Engineering

timeline

Industry

What we did

The challenge

Logo to colour palette and iconography, our approach steered towards a single true north – create something never before seen in the industrial plant maintenance arena.

From a client perspective, it was important to create an innovative brand that pushes the boundaries of what an engineering firm is 'supposed' to look like.

Create something never before seen in the industrial plant maintenance arena by focusing on what makes SKK Engineering unique.

The solution

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Creative Caterpillar client SKK Engineering Corporate profile.

Why Precision?

Precision is a virtue synonymous with female leadership. While physical power and strength should not go understated, women-led engineering firms embody methodical care, focus, intellect and discipline. Just like the body follows the mind, power follows precision. The strapline is a celebration of female strength and team power; of balance and organisational exactness. Therefore, all the power to precision.

Inspired by the Fibonacci Principle

The logo and icon grid were inspired by the balance and precision of the Fibonacci Principle. The shapes were implemented according to ratios of 1:2 and 1:4.

Creative Caterpillar client SKK Engineering logo inspired by Fibonacci principle.
Creative Caterpillar client SKK Engineering stacked logo technical layout.

Redefining plant maintenance

Across all communications created for the client, one message enjoys timeless prominence – precision is worth it. This key thought is backed by an array of specially-developed catchphrases which work to highlight the benefits of a woman-owned engineering firm.

Creative Caterpillar client SKK Engineering brand image - turbine.Creative Caterpillar client SKK Engineering posters layout.Creative Caterpillar client SKK Engineering stationery layout.
Creative Caterpillar client SKK Engineering Website - Redefine the way your plant is serviced.
Creative Caterpillar client SKK Engineering Corporate Profile layout.

Next project

DÜ Paint + Tool

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