Creative Caterpillar client Dü Paint and Tool slogan Paint. People. Passion.

The plan was to start fresh. Working with the owner, we discovered the unique truth about his business.

The next challenge was to transform his vision into reality, embedding the brand with qualities of trust, creativity, honesty and quality.

Completely reimagine a paint and tool brand from start to finish, in a fun and youthful way, communicating both imagination and service excellence.

Client

DÜ Paint + Tool

2015 – present

Retail

timeline

Industry

What we did

The challenge

As part of the brand development, we created a complete brand personality which included a slogan and custom colour palette.

The brand name we developed is a fun adaption of the word ‘daub’. It is short, witty, and interesting on the eye due to replacing the ‘o’ with a ‘ü’. The umlaut is represented by colourful paint daubs to communicate the company’s service offering and vibrant personality.

Bright colours, fun fonts and a modern take on painterly markings.

The solution

Creative Caterpillar client Dü Paint and Tool truck logo application.Creative Caterpillar client Dü Paint and Tool Corporate Profile.Creative Caterpillar client Dü Paint and Tool icons.

Campaign and Collateral

Captivating copy and brand-infused visuals were used across campaign collateral in-store, outdoors and online to communicate DÜ Paint + Tool offering's, and to draw new customers to the stores.

Creative Caterpillar client Dü Paint and Tool ceiling banners.
Creative Caterpillar client Dü Paint and Tool tote bag.
Creative Caterpillar client Dü Paint and Tool feather banners.Creative Caterpillar client Dü Paint and Tool What we Dü really matters Staff Training Manual.

Retail Buildings and Interiors

From outside to inside, the DÜ Paint + Tool retail buildings are fully branded and colour-infused. The daubs are used to their full potential on the building facades as bursts of colour, accompanied by 3D signage, icons and the company’s powerful slogan.

Creative Caterpillar client Dü Paint and Tool Centurion store.Creative Caterpillar client Dü Paint and Tool Centurion store.
Creative Caterpillar client Dü Paint and Tool Centurion store building signage.

Next project

Tipublox Energy Group

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