The plan was to start fresh. Working with the owner, we discovered the unique truth about his business.
The next challenge was to transform his vision into reality, embedding the brand with qualities of trust, creativity, honesty and quality.
As part of the brand development, we created a complete brand personality which included a slogan and custom colour palette.
The brand name we developed is a fun adaption of the word ‘daub’. It is short, witty, and interesting on the eye due to replacing the ‘o’ with a ‘ü’. The umlaut is represented by colourful paint daubs to communicate the company’s service offering and vibrant personality.
Captivating copy and brand-infused visuals were used across campaign collateral in-store, outdoors and online to communicate DÜ Paint + Tool offering's, and to draw new customers to the stores.
From outside to inside, the DÜ Paint + Tool retail buildings are fully branded and colour-infused. The daubs are used to their full potential on the building facades as bursts of colour, accompanied by 3D signage, icons and the company’s powerful slogan.